To make matters worse, in early 2010, the tiny island’s volcano Eyjafjallajokull (pron: eya-fyatla-yoktl) erupted, shouting 750 tons of magma per second into the sky, blanketing the country and half the continent of Europe in ash, and disrupting economies and air travel systems. Iceland-the home country of CCP Games-was, in the late 2000s, recovering from literally the worst banking crash in the history of economics. It all began with a single phrase that launched a mass community rebellion:Īs EVE’s player base expanded, so did the developers’ vision for the game. However, as we will see in this chapter, business decisions made in Reykjavik, Iceland soon spurred mass protests in the Jita star system within EVE Online. But as time rolled on and the game continued to grow, the two sides remembered that their fates were linked, and the players again began to see success for CCP as success for EVE. The relationship between CCP and the community had been badly damaged by the "T20 scandal" of 2007 in which a developer (who went by the name "T20") was found to be cheating. The company even began using the phrase "EVE Forever" as a tagline in advertisements, a nod to the mostly-serious idea that EVE could become the first virtual space to achieve actual permanence and never be shut down.Īs EVE Online grew and grew, the player community was united in celebration with CCP. Now it was one of the biggest products in the video game industry, with more than 500,000 subscribers bringing in millions of dollars per month for a growing online gaming company with global ambitions.ĬCP Games' ambition to create a virtual space that survived for decades was starting to seem downright practical, and Jita was its capital. Photo credit: Webspaceships (opens in new tab) (Image credit: CCP Games)ĮVE Online was no longer the plucky Icelandic social experiment from 2003. The Jita Memorial Statue is one of EVE Online's oldest landmarks. Whether its haters like it or not, under Jita's wrist is the pulse of New Eden. In other words, no other place is quite so quintessentially EVE. All of that traffic, scheming, and harassment makes it into a place that is bustling, thriving, conniving, and singularly despised. Precisely because of that, it's also absolutely rife with scammers and bots. Many-if not most-of New Eden's 7500 star systems are often nearly vacant, but Jita’s status as the player market hub means it is routinely filled with thousands of players. It's the center of New Eden's industry and commerce, and it's usually the most populous star system. Perhaps appropriately, Jita is also utterly reviled, even by EVE's own players. It was organically chosen by the players to become the market hub of EVE Online due entirely to its natural geography, home to a space station owned by one of the game's NPC factions where players can buy and sell goods. Jita is the most famous system in EVE Online, and has been essentially since the game's founding. The main player hub in EVE for that massive concentration of players was the trading hub "Jita" or more specifically, the "Caldari Navy Assembly Plant" orbiting the fourth moon of Jita's fourth planet.
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